US 2017/0236196 A1 - System And Method For Transitioning From A First Site To A Destination Site In A One Click Purchasing State - The Lens

System And Method For Transitioning From A First Site To A Destination Site In A One Click Purchasing State

Published: Aug 17, 2017
Earliest Priority: Mar 31 2014
Family: 2
Cited Works: 0
Cited by: 3
Cites: 0
Additional Info: Full text

Abstract

Disclosed is an approach for managing a transition from the first site to a destination merchant site and a deep link state. A method aspect includes receiving an interaction from a user with an object associated with an advertisement for a product, the advertisement being presented via a first site presented within a browser, transitioning the user from the first site to a destination merchant site in a deep link state. The transitioning process includes retrieving data from the browser and using the data from the browser to enable the user to transition from the first site to the destination merchant site in the deep link state. The deep link state enables the user to purchase the product via an interaction with a purchase object without manually entering payment account data or user address data. The deep link state can enable a “one click” purchasing experience after the transition from the first site.

Claims

A method comprising:
receiving an interaction from a user with an object being presented via a first site presented within a browser;

transitioning the user from the first site to a destination merchant site in a deep link state, the transitioning comprising:
retrieving data from the browser; and

using the data from the browser to enable the user to transition from the first site to the destination merchant site in the deep link state, wherein the deep link state enables the user to purchase a product via an interaction with a purchase object without manually entering payment account data or user address data.
The method of claim 1, wherein the object comprises a buy button.
The method of claim 1, wherein the first site comprises a social networking site.
The method of claim 1, wherein the object is presented with an advertisement in a newsfeed of the user on the first site.
The method of claim 1, wherein the interaction with the purchase object on the destination merchant site is a first interaction via the browser after the interaction with the object.
The method of claim 1, wherein retrieving data from the browser occurs automatically via a browser API between the destination merchant site and the browser.
The method of claim 1, wherein the user can continue to shop on the destination merchant site prior to providing the interaction with the purchase object to purchase a different product from the destination merchant site.
The method of claim 1, wherein the data from the browser comprises one or more of:
payment data, address data, one-click purchasing parameters, user name, login information, registration information, user settings and user profile data.
A system comprising:
a processor; and

a computer-readable medium storing instructions which, when exceeded by the processor, cause the processor perform operations comprising:
receiving an interaction from a user with an object associated with an advertisement for a product, the advertisement being presented via a first site presented within a browser;

transitioning the user from the first site to a destination merchant site in a deep link state, the transitioning comprising:
retrieving data from the browser; and

using the data from the browser to enable the user to transition from the first site to the destination merchant site in the deep link state, wherein the deep link state enables the user to purchase the product via an interaction with a purchase object without manually entering payment account data or user address data.
The system of claim 9, wherein the first site comprises a social networking site.
The system of claim 9, wherein the advertisement is presented in a newsfeed of the user on the first site.
The system of claim 9, wherein the interaction with the purchase object on the destination merchant site is a first interaction via the browser after the interaction with the object associated with the advertisement.
The system of claim 9, wherein retrieving data from the browser occurs automatically via a browser API between the destination merchant site and the browser.
A method comprising:
transmitting, from a merchant, an advertisement for a product to a first site for presentation on the first site within a browser;

receiving, at a destination merchant site associated with the merchant and based on an interaction of a user with an object within the advertisement, a transition of the user from the first site to the destination merchant site in a deep link state, the transition comprising:
retrieving data from the browser; and

using the data from the browser to enable the user to transition from the first site to the destination merchant site in the deep link state, wherein the deep link state of the destination merchant site comprises a merchant site object;

receiving an interaction with the merchant site object at the destination merchant site; and

processing a purchase of the product based on the interaction with the merchant site object without requiring the user to manually enter payment account data or user address data.
The method of claim 14, wherein the object comprises a buy button.
The method of claim 14, wherein the first site comprises a social networking site.
The method of claim 14, wherein the advertisement is presented in a newsfeed of the user on the first site.
The method of claim 14, wherein the interaction with the merchant site object on the destination merchant site is a first interaction via the browser after the interaction of the user with the object associated with the advertisement.
The method of claim 14, wherein retrieving data from the browser occurs automatically via a browser API between the destination merchant site and the browser.
The method of claim 14, wherein the user can continue to shop on the destination merchant site prior to providing the interaction with the merchant site object to purchase a different product from the product presented in the advertisement.
The method of claim 14, wherein the data from the browser comprises one or more of:
payment data, address data, one-click purchasing parameters, user name, login information, registration information and user profile data.