Interactive Product Placement System And Method Therefor

  *US09338499B2*
  US009338499B2                                 
(12)United States Patent(10)Patent No.: US 9,338,499 B2
  et al. (45) Date of Patent:*May  10, 2016

(54)Interactive product placement system and method therefor 
    
(75)Inventor: Cinsay, Inc.,  Dallas, TX (US) 
(73)Assignee:Cinsay, Inc.,  Dallas, TX (US), Type: US Company 
(*)Notice: Subject to any disclaimer, the term of this patent is extended or adjusted under 35 U.S.C. 154(b) by 0 days. 
  This patent is subject to a terminal disclaimer. 
(21)Appl. No.: 14/808,768 
(22)Filed: Jul.  24, 2015 
(65)Prior Publication Data 
 US 2016/0029090 A1 Jan.  28, 2016 
 Related U.S. Patent Documents 
(63) .
Continuation of application No. 14/292,423, filed on May  30, 2014 , which is a continuation of application No. 14/042,477, filed on Sep.  30, 2013, now Pat. No. 8,782,690 , which is a continuation of application No. 13/762,184, filed on Feb.  7, 2013, now Pat. No. 8,549,555 , which is a continuation of application No. 13/605,892, filed on Sep.  6, 2012, now Pat. No. 8,533,753 , which is a continuation of application No. 12/363,713, filed on Jan.  30, 2009, now Pat. No. 8,312,486 .
 
(60)Provisional application No. 61/024,829, filed on Jan.  30, 2008.
 
Jan.  1, 2013 H 04 N 21 4316 F I May  10, 2016 US B H C Jan.  1, 2013 H 04 N 21 237 L I May  10, 2016 US B H C Jan.  1, 2013 H 04 N 21 2542 L I May  10, 2016 US B H C Jan.  1, 2013 H 04 N 21 26603 L I May  10, 2016 US B H C Jan.  1, 2013 H 04 N 21 435 L I May  10, 2016 US B H C Jan.  1, 2013 H 04 N 21 4722 L I May  10, 2016 US B H C Jan.  1, 2013 H 04 N 21 4725 L I May  10, 2016 US B H C Jan.  1, 2013 H 04 N 21 47815 L I May  10, 2016 US B H C Jan.  1, 2013 H 04 N 21 812 L I May  10, 2016 US B H C Jan.  1, 2013 H 04 N 21 8133 L I May  10, 2016 US B H C Jan.  1, 2013 H 04 N 21 8455 L I May  10, 2016 US B H C Jan.  1, 2013 H 04 N 21 858 L I May  10, 2016 US B H C Jan.  1, 2013 H 04 N 21 8545 L I May  10, 2016 US B H C
(51)Int. Cl. H04N 007/025 (20060101); H04N 021/431 (20110101); H04N 021/435 (20110101); H04N 021/4725 (20110101); H04N 021/478 (20110101); H04N 021/81 (20110101); H04N 021/4722 (20110101); H04N 021/237 (20110101); H04N 021/254 (20110101); H04N 021/266 (20110101); H04N 021/858 (20110101); H04N 021/845 (20110101); H04N 021/8545 (20110101)
(58)Field of Search  725/32-36

 
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 2008//0276272  A1  11/2008    Rajaraman et al.     
 2008//0281685  A1  11/2008    Jaffe et al.     
 2008//0281689  A1  11/2008    Blinnikka et al.     
 2008//0294694  A1  11/2008    Maghfourian et al.     
 2008//0296568  A1  12/2008    Ryu et al.     
 2008//0306999  A1  12/2008    Finger et al.     
 2008//0307310  A1  12/2008    Segal et al.     
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 2008//0319856  A1  12/2008    Zito et al.     
 2009//0006191  A1  1/2009    Arankalle et al.     
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 2009//0018904  A1  1/2009    Shipman et al.     
 2009//0031382  A1  1/2009    Cope     
 2009//0032007  A1  2/2009    Satou     
 2009//0032809  A1  2/2009    Kim et al.     
 2009//0043674  A1  2/2009    Minsky et al.     
 2009//0070206  A1  3/2009    Sengamedu     
 2009//0077598  A1  3/2009    Watson et al.     
 2009//0083815  A1  3/2009    McMaster et al.     
 2009//0089146  A1  4/2009    Teterin     
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 2009//0094555  A1  4/2009    Viitala     
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 2009//0172793  A1  7/2009    Newstadt et al.     
 2009//0199230  A1  8/2009    Kumar et al.     
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 2009//0222851  A1  9/2009    Talmi     
 2009//0248546  A1  10/2009    Norris et al.     
 2009//0249185  A1  10/2009    Datar et al.     
 2009//0259563  A1  10/2009    Ruhnke et al.     
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 2009//0276805  A1  11/2009    Andrews, II et al.     
 2009//0320073  A1  12/2009    Reisman     
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 2010//0030578  A1  2/2010    Siddique et al.     
 2010//0114983  A1  5/2010    Robert et al.     
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 2010//0145795  A1  6/2010    Haber et al.     
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 2010//0177122  A1  7/2010    Netter et al.     
 2010//0199182  A1  8/2010    Lanza et al.     
 2010//0223107  A1  9/2010    Kim et al.     
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 2010//0279766  A1  11/2010    Pliska et al.     
 2010//0283827  A1  11/2010    Bustamente     
 2010//0287580  A1  11/2010    Harding et al.     
 2010//0299616  A1  11/2010    Chen et al.     
 2010//0306805  A1  12/2010    Neumeier et al.     
 2010//0332329  A1  12/2010    Roberts et al.     
 2011//0001758  A1  1/2011    Chalozin et al.     
 2011//0004517  A1  1/2011    Soto et al.     
 2011//0016487  A1  1/2011    Chalozin et al.     
 2011//0022471  A1  1/2011    Brueck et al.     
 2011//0052144  A1  3/2011    Abbas et al.     
 2011//0071865  A1  3/2011    Leeds et al.     
 2011//0106879  A1  5/2011    Sung et al.     
 2011//0107363  A1  5/2011    Sanghavi     
 2011//0125594  A1  5/2011    Brown et al.     
 2011//0133176  A1  6/2011    Lee et al.     
 2011//0166944  A1  7/2011    Tkachev     
 2011//0173300  A1  7/2011    Levy et al.     
 2011//0191178  A1  8/2011    Newberg et al.     
 2011//0191809  A1  8/2011    Briggs et al.     
 2011//0231260  A1  9/2011    Price     
 2011//0238755  A1  9/2011    Khan et al.     
 2011//0251897  A1  10/2011    Litvack et al.     
 2011//0307397  A1  12/2011    Benmbarek     
 2012//0030704  A1  2/2012    Schiller et al.     
 2012//0079021  A1  3/2012    Roman et al.     
 2012//0158511  A1  6/2012    Lucero et al.     
 2012//0159541  A1  6/2012    Carton et al.     
 2012//0185355  A1  7/2012    Kilroy     
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 2012//0227060  A1  9/2012    Allen et al.     
 2012//0227074  A1  9/2012    Hill et al.     
 2012//0296738  A1  11/2012    Leeder     
 2012//0296782  A1  11/2012    Tsai et al.     
 2012//0304065  A1  11/2012    Cai     
 2012//0307152  A1  12/2012    Zaslavsky et al.     
 2013//0014137  A1  1/2013    Bhatia et al.     
 2013//0014155  A1  1/2013    Clarke et al.     
 2013//0054757  A1  2/2013    Spitz et al.     
 2013//0097023  A1  4/2013    Yerli     
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 2013//0144903  A1  6/2013    Andrews, II et al.     
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 2013//0152123  A1  6/2013    Briggs et al.     
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 2013//0290550  A1  10/2013    Bangalore et al.     
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 2014//0032366  A1  1/2014    Spitz et al.     
 2014//0095330  A1  4/2014    Briggs et al.     
 2014//0101551  A1  4/2014    Sherrets et al.     
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 2014//0250211  A1  9/2014    Spitz et al.     
 2014//0254942  A1  9/2014    Liu et al.     
 2014//0282700  A1  9/2014    Briggs et al.     
 2014//0282724  A1  9/2014    Chalozin et al.     
 2014//0304730  A1  10/2014    Lettau et al.     
 2014//0359671  A1  12/2014    Andrews, II et al.     
 2015//0039468  A1  2/2015    Spitz et al.     
 2015//0073919  A1  3/2015    Spitz et al.     
 2015//0074710  A1  3/2015    Spitz et al.     
 2015//0074711  A1  3/2015    Spitz et al.     
 2015//0092111  A1  4/2015    Spitz et al.     
 2015//0095455  A1  4/2015    Spitz et al.     
 2015//0189355  A1  7/2015    Korbecki     
 2015//0264417  A1  9/2015    Spitz et al.     
 2016//0029070  A1  1/2016    Briggs et al.     
 2016//0029071  A1  1/2016    Briggs et al.     
 2016//0029072  A1  1/2016    Briggs et al.     
 2016//0029073  A1  1/2016    Briggs et al.     

 
 FOREIGN PATENT DOCUMENTS 
 
       CN       101286253                         10/2008      
       CN       101647035                         2/2010      
       CN       101699505                         4/2010      
       EA       011996       B1                6/2009      
       RU       2355043       C1                5/2009      
       RU       89738       U1                12/2009      
       WO       WO 01/69364                         9/2001      
       WO       WO 01/91869                         12/2001      
       WO       WO 20/05/036875                         4/2005      
       WO       WO 20/06/062105                         6/2006      
       WO       WO 20/08/016634                         2/2008      
       WO       WO 20/09/012580                         1/2009      
       WO       WO 20/09/137368                         11/2009      
       WO       WO 20/11/149491                         12/2011      
       WO       WO 20/13/033239                         3/2013      
       WO       WO 20/13/192557                         12/2013      
       WO       WO 20/15/038795                         3/2015      
       WO       WO 20/15/038798                         3/2015      
       WO       WO 20/15/038802                         3/2015      
       WO       WO 20/15/048375                         4/2015      
       WO       WO 20/15/048377                         4/2015      
       WO       WO 20/15/054644                         4/2015      
       WO       WO 20/15/131126                         9/2015      
       WO       WO 20/15/138612                         9/2015      
       WO       WO 20/15/013117                         1/2016      

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  Cinsay, Inc. v. Joyus, Inc., Case No. 3:13-cv-3628-K, “Exhibit B to Plaintiff's Response to Defendant's Motion for Judgment on the Pleadings,” filed in the United States District Court, Northern District of Texas, Dallas Division, on Feb. 24, 2015, 12 pages.
  Cinsay, Inc. v. Joyus, Inc., Case No. 3:13-cv-3628-K, “Exhibit C to Plaintiff's Response to Defendant's Motion for Judgment on the Pleadings,” filed in the United States District Court, Northern District of Texas, Dallas Division, on Feb. 24, 2015, 13 pages.
  Cinsay, Inc. v. Joyus, Inc., Case No. 3:13-cv-3628-K, “Markman Memorandum Opinion and Order,” United States District Court, Northern District of Texas, Dallas Division, dated Mar. 4, 2015, 38 pages.
  Cinsay, Inc. v. Joyus, Inc., Case No. 3:13-cv-3628-K, “Order of Dismissal Without Prejudice,” dated Apr. 7, 2015, and “Order Denying Defendant's Motion for Judgment on the Pleadings,” dated Mar. 25, 2015, United States District Court, Northern District of Texas, Dallas Division, 2 pages.
  Decision of Grant of a Patent for Invention for Russian Patent Application No. 2012105917/08, dated Jan. 11, 2016.
  Decision to Refuse European Patent Application No. 10803672.4 and Minutes of the Oral Proceeding, dated Feb. 23, 2016.
 
 
     * cited by examiner
 
     Primary Examiner —Nicholas Corbo
     Art Unit — 2427
     Exemplary claim number — 1

(57)

Abstract

A method for presenting advertisements for commercial products in video productions, whereby the commercial product is placed in the video production as an element of the video production. A viewer is enabled to interact with the video production to select the product. Information is then displayed about the selected product; and the viewer is enabled to purchase the selected product.
21 Claims, 5 Drawing Sheets, and 6 Figures


CROSS-REFERENCE TO RELATED APPLICATIONS

[0001] This application is a continuation of U.S. patent application Ser. No. 14/292,423 filed on May 30, 2014 and entitled “INTERACTIVE PRODUCT PLACEMENT SYSTEM AND METHOD THEREFOR,” which is a continuation of U.S. patent application Ser. No. 14/042,477 filed on Sep. 30, 2013 (now U.S. Pat. No. 8,782,690), which is a continuation of U.S. patent application Ser. No. 13/762,184 filed Feb. 7, 2013 (now U.S. Pat. No. 8,549,555), which is a continuation of U.S. patent application Ser. No. 13/605,892 filed on Sep. 6, 2012 (now U.S. Pat. No. 8,533,753), which is a continuation of U.S. patent application Ser. No. 12/363,713 filed on Jan. 30, 2009 (now U.S. Pat. No. 8,312,486), which claims the benefit of U.S. Provisional Patent Application No. 61/024,829 filed on Jan. 30, 2008. This application hereby claims the benefit of and/or priority to each of said respective applications (Ser. Nos. 14/292,423; 14/042,477; 13/762,184; 13/605,892; 12/363,713; and 61/024,829) and hereby incorporates them by reference as if fully set forth herein.

TECHNICAL FIELD

[0002] The invention relates generally to interactive video broadcasting, and, more particularly, to placement of products in video broadcast for interactive purchase.

BACKGROUND

[0003] It is well-known that video may be broadcast or provided through a number of media, such as television, the Internet, DVD, and the like. To finance such video broadcast, commercial advertisements are often placed in the video. Commercials, however, require that the video be momentarily interrupted while the commercial is displayed. Not only is that annoying to viewers, but modern technology has developed digital video recorders (DVR's) that allow video programs to be pre-recorded, and when viewed, to fast-forward through commercials, thereby defeating the effectiveness and, hence, value of commercials. When commercials are de-valued, costs are not adequately covered, and as a result, broadcast service quality suffers. In many cases, costs are made up by charging viewers for the video service.
[0004] Therefore, what is needed is a system and method for advertising commercial products in such a way that they are not annoying and do not interrupt a video production, prompting a user fast-forward through them.

SUMMARY

[0005] The present invention, accordingly, provides a method for presenting advertisements for commercial products in video productions, whereby the commercial product is placed in the video production as an element of the video production. A viewer is enabled to interact with the video production to select the product. Information is displayed about the selected product; and the viewer is enabled to purchase the selected product.
[0006] More specifically, the invention comprises a web-based rich media software application allowing non-technical end-users the ability to easily create full frame interactive media overlays into the video production which has been encoded with pre-defined cue points that request immersive full motion video interactive overlay elements from an ad-server.
[0007] The cue points are utilized to trigger pre-defined advertising events stored and indexed with metadata in an ad server or other database. By way of example, an advertising event may include the extraction of a single video frame or a series of frames of the encoded video production, which in turn becomes the interactive advertisement that is triggered by the pre-set cue point and presented to the user as a seamless advertising/entertainment experience.
[0008] Once the cue point triggers an event, the system calls the specific advertisement into the video player and seamlessly overlays the initial video production with the enhanced interactive product ads. The ad is displayed for a predetermined life cycle, such as 5-10 seconds. Once the life cycle of the ad expires, or the ad is clicked or presented to the end user, the advertisement will destroy itself, leaving the viewer with the impression that there was never a break in the viewing experience.
[0009] In conjunction with the integrated overlay advertisements, the process of the invention is supplemented with an information and product integrated timeline residing under the video production. At the triggered cue point, watermarked icons/logos appear under the video production. Users can interact with the icons to garner more information about a particular character, location, or advertisers at a specific point in the feature presentation, employing the same aforementioned calls.

BRIEF DESCRIPTION OF THE DRAWINGS

[0010] For a more complete understanding of the present invention, and the advantages thereof, reference is now made to the following descriptions taken in conjunction with the accompanying drawings, in which:
[0011] FIG. 1 is a high level block diagram of an interactive product placement system embodying features of the present invention;
[0012] FIG. 2 exemplifies a flow chart illustrating control logic for implementing features of the system of FIG. 1;
[0013] FIG. 3 exemplifies an application of an interactive video editor embodying features of the present invention;
[0014] FIG. 4 exemplifies an application of an interactive video player embodying features of the present invention;
[0015] FIG. 5 exemplifies a product placement timeline embodying features of the present invention; and
[0016] FIG. 6 exemplifies an interactive product placement embodying features of the present invention.

DETAILED DESCRIPTION

[0017] In the following discussion, numerous specific details are set forth to provide a thorough understanding of the present invention. However, it will be obvious to those skilled in the art that the present invention may be practiced without such specific details. In other instances, well-known elements have been illustrated in schematic or block diagram form in order not to obscure the present invention in unnecessary detail. Additionally, for the most part, details concerning the Internet, HTTP, XML, PHP, FLV, and the like have been omitted inasmuch as such details are not considered necessary to obtain a complete understanding of the present invention, and are considered to be within the skills of persons of ordinary skill in the relevant art.
[0018] It is noted that, unless indicated otherwise, all functions described herein may be performed by a processor such as a microprocessor, a controller, a microcontroller, an application-specific integrated circuit (ASIC), an electronic data processor, a computer, or the like, in accordance with code, such as program code, software, integrated circuits, and/or the like that are coded to perform such functions. Furthermore, it is considered that the design, development, and implementation details of all such code would be apparent to a person having ordinary skill in the art based upon a review of the present description of the invention.
[0019] Referring to FIG. 1 of the drawings, the reference numeral 100 generally designates an interactive product placement system embodying features of the present invention. The system 100 includes a video server 104 and an ad (i.e., “advertisement”) server 106 coupled together via a communication information network effective for video streaming, such as the Internet, 110. An interactive video editor 102 is coupled via the Internet 110 to the video server 104 and ad server 106 for creating immersive interactive advertisements in conjunction with video productions displayed by the video server. An interactive video player 108 is coupled via the Internet 110 to the video server 104 and ad server 106 for displaying video productions from the video server 104 and ads from the ad server 106 in accordance with principles of the present invention.
[0020] FIG. 3 exemplifies an application of the interactive video editor 102 for enabling non-technical ad representatives to create an immersive interactive advertising experience for users. The editor 102 defines the properties, interactive elements, visuals, and motion of the ad element stored in metadata and XML format and packaged with the ad file. The editor 102 is a rich media application comprising tools, a user interface, and backend connections to the ad server 106. The following lists, by way of example and not limitation, some preferred features of the editor 102:
[0021] File: Open
[0022] Save: Save an iteration of video project file.
[0023] Export: Export in all applicable compiled final production ready formats.
[0024] Properties: Set campaign name, lifespan and essential metadata ad formats.
[0025] Assign Path: Create guideline to animate overlay object end to end over.
[0026] Set Key: Assign animation key frame.
[0027] Four Corner Pin: Pin vector points to set start and end frames over underlying video production. Corner Pin effect distorts an image by repositioning each of its four corners. Use it to stretch, shrink, skew, or twist an image or to simulate perspective or movement that pivots from the edge of a layer
[0028] The interactive video editor 102 also enables layers to be added to the video production. More specifically, an overlay element allows users to see an underlying video preview. The first layer on the bottom forms a base layer, and anything layered on top of that at least partially obscures the layers underneath it.
[0029] Still further, the interactive video editor 102 includes a tool kit, comprising the following:
[0030] Pen: freeform drawing tool used to define shape
[0031] Shape: Set of predefined shapes to use as interactive element
[0032] Paint: Brush tool allowing more freeform element creation
[0033] Erase: Remove excess erase tool allows you to remove portions of shapes or lines with precision. You can change the size and shape of the eraser as well as the portions of any shape you want to erase by adjusting the options
[0034] FIG. 4 exemplifies an application of the interactive video player 108 configured with the capabilities to read, display, and interact with code supplied by the corresponding application of the interactive video editor 102. The player 108 is a rich media application comprising tools, a user interface, and backend connections to the ad server 106.
[0035] As shown in FIG. 4, the video player 108 advertises a card in an overlay as it moves along a motion path. Also shown are an ad icon/logo for the card in a Timeline under the video display, and under the ad icon/logo, a calling cue point corresponding to a respective icon/logo above it. Optionally, under the calling cue points are episodes of the video production being watched. While the timeline is shown positioned beneath the video production, it may be positioned along the top, left, or right margins of the video production.
[0036] FIG. 2 is a flow chart exemplifying steps in the operation of the invention. In step 202 operation begins, and in step 204 a request is generated by the video player 108 (per input from a user) for a video production and transmitted to the video server 104. In step 206, the video server 104 receives the request for a video production and, in step 208, the video server 104 locates the video production and transmits it to the video player 108. In step 212, the video player 108 begins playing the video production until a cue point is triggered in step 214. Upon triggering the cue point, execution proceeds to step 216 wherein the video player generates and transmits to the ad server 106 a request via HTTP POST requests for an ad, and includes with the request a cue point name and video ID into which the ad will be placed. The following exemplifies a request generated at step 216:
[0037] 
[00001] [TABLE-US-00001]
 
  FLVPlayback.addEventListener(Video.CuePoint, function( ) {
   Var request = new
  URLRequest(“filename.php?func=advertisment&movie_id=”+movie_id+
  ”&cue_point=” + this.cuePointName);
  }
 
[0038] In step 218, the ad server 106 receives the ad request and, in step 220, the ad server 106 locates the requested ad and transmits the ad to the video player 108. The ad requests are made form the player application via HTTP POST requests. The response from the ad server or other database will be a small XML that gives the path of the ad, length, and any other information that's related to the ad. The player reacts to events signaled by the cue points request and will execute actions defined inside the event trigger instructing the player with the ad parameters, e.g., kind of ad file requested, the action to take, e.g., pause, lifespan, effect, specifics coordinates of the over-laid ad, and the like, as well as any other custom defined configurations.
[0039] The following exemplifies simple cue point metadata, which is generated by the video editor 102 and stored with the advertisement:
[0040] 
[00002] [TABLE-US-00002]
 
    CUE POINT     DURA-   URL
  TIME   NAME   ACTION   TION   PATH
 
 
  1:54.02   soda_can   Fade In   10   sec.   http://yoururl.com/ad
  2:02.06   pizza_box   Motion Path   10   sec.   http://yoururl.com/ad
  9:02.04   sneakers   Glow   5   sec.   http://yoururl.com/ad
 
[0041] In step 222, the video player receives the ad with an interactive link which a user/viewer may select and click on to obtain further information about the product being advertised, and optionally purchase same. The ad is then displayed as either or both an ad with the link as an overlay on the video production in step 224, or in step 226 as a calling cue point for the ad and link in an icon or logo in a timeline below the video production. In step 224, the ad is displayed for the duration indicated in the cue point data, as exemplified above. The icon or logo in the timeline of step 226 may remain in the timeline as long as space permits, that is, until space is needed for a icon or logo of a subsequent icon or logo.
[0042] In step 228, a determination is made whether the video production is complete. If the video production is not complete, execution returns to step 212; otherwise, execution is terminated as step 230.
[0043] FIGS. 5 and 6 provide additional visual examples of interactive overlay and timeline ads, in which the video player 108 seeks cue points set in the video content triggering an ad event requesting either a timeline advertisement or an embedded live overlay advertisement. More specifically, FIG. 5 exemplifies how timeline information and advertisement offers directly correspond to cue points inside specific video content assets. FIG. 6 exemplifies how cue points trigger pre-defined advertising events stored and indexed with metadata in the ad server or other database. An example of the event may include the extraction of a single video frame or a series of frames of a video production, which in turn becomes the interactive advertisement that is laid over the video production to create a seamless interactive clickable video ad. As shown in FIG. 6, the product being advertised is highlight via rotoscoping, and additional information may be obtained about by clicking on the product.
[0044] By the use of the present invention, an improved method is provided for advertising products by interactively placing them either in a timeline or embedding them in a live overlay on a video production.
[0045] It is understood that the present invention may take many forms and embodiments. Accordingly, several variations may be made in the foregoing without departing from the spirit or the scope of the invention. For example, the compositing of elements otherwise non-existing into the finished advertising product or filming green screen products and services into the production to later composite via the video editing application. Means for interconnecting components of the system may be achieved other than via the Internet, such as via fiber optic or cable network or satellite. The video stream may be supplied by alternative means incorporating, for example, DVD technology.
[0046] Having thus described the present invention by reference to certain of its preferred embodiments, it is noted that the embodiments disclosed are illustrative rather than limiting in nature and that a wide range of variations, modifications, changes, and substitutions are contemplated in the foregoing disclosure and, in some instances, some features of the present invention may be employed without a corresponding use of the other features. Many such variations and modifications may be considered obvious and desirable by those skilled in the art based upon a review of the foregoing description of preferred embodiments. Accordingly, it is appropriate that the appended claims be construed broadly and in a manner consistent with the scope of the invention.
(57)

Claims

1. A method for advertising in video productions, the method comprising:
transmitting, from one or more servers, a video production to a video player, the transmitted video production (1) associated with one or more products or services displayed as part of the video production when the video production is displayed to a user and (2) having a plurality of predefined cue points, each of the pre-defined cue points representing a respective elapsed time of playback;
wherein the video player is configured to display the video production; and
wherein the video player is configured, in response to a triggering of at least one of the plurality of predefined cue points, to display in a time line of the video player at least one of: a visual calling cue point for an advertisement related to the one or more products or services and a visual representation of the advertisement being configured to, upon user interaction, display further information about the one or more products or services, the further information not previously displayed to the user during playback of the video production.
2. The method of claim 1, wherein at least some of the further information about the one or more products or services is displayed as an overlay.
3. The method of claim 2, wherein the overlay partially obscures display of the video production.
4. The method of claim 2, wherein the overlay is displayed abutting at least one edge of a displayable area of the video production.
5. The method of claim 1, wherein at least some of the further information about the one or more products or services facilitates purchase of the one or more products or services.
6. The method of claim 1, wherein at least some of the further information about the one or more products or services is displayed as a transparent overlay.
7. The method of claim 6, wherein the overlay is displayed adjacent at least one edge of a displayable area of the video production.
8. A non-transitory processor-readable medium storing code representing instructions to be executed by at least one processor, the code comprising code to:
transmit, from at least one server, a video production to a video player, the transmitted video production associated with one or more products displayed as part of the display of the video production and having a plurality of predefined cue points, each predefined cue point from the plurality of predefined cue points representing a respective elapsed time of display of the video production, the video player configured to:
display the video production to a user, and
in response to a triggering of at least one predefined cue point from the plurality of predefined cue points during the display of the video production, display in a time line at least one of: a visual calling cue point for an advertisement related to the one or more products and a visual representation of the advertisement that is configured to, upon user interaction, display additional information about the one or more products, the additional information having not previously been displayed to the user during the display of the video production.
9. The non-transitory processor-readable medium of claim 8, wherein at least some of the additional information about the one or more products is displayed as an overlay.
10. The non-transitory processor-readable medium of claim 9, wherein the overlay obscures a portion of the displayed video production.
11. The non-transitory processor-readable medium of claim 9, wherein the overlay is displayed adjacent at least one edge of a displayable area of the video production.
12. The non-transitory processor-readable medium of claim 8, wherein at least some of the additional information about the one or more products is configured to enable purchase of the one or more products by the user.
13. The non-transitory processor-readable medium of claim 8, wherein at least some of the additional information about the one or more products is displayed as a transparent overlay.
14. The non-transitory processor-readable medium of claim 13, wherein the overlay is displayed abutting at least one edge of a displayable area of the video production.
15. A method, comprising:
transmitting, from a plurality of servers, a video production to a compute device that is configured to display the video production, the transmitted video production having at least one product or service displayed as part of the video production when the video production is displayed to a user and having a plurality of predefined cue points, each predefined cue point from the plurality of pre-defined cue points representing a respective elapsed time of display of the video production; and
in response to a triggering of at least one predefined cue point from the plurality of predefined cue points during the display of the video production, the compute device displays at least one of a visual calling cue point for an advertisement related to the at least one product or service and a visual representation of the advertisement that is configured to, upon user interaction, display further information about the at least one product or service, the further information not previously displayed to the user during the display of the video production.
16. The method of claim 15, wherein at least some of the further information about the at least one product or service is displayed as an overlay.
17. The method of claim 16, wherein the overlay partially obscures display of the video production.
18. The method of claim 16, wherein the overlay is displayed adjacent at least one edge of a displayable area of the video production.
19. The method of claim 15, wherein at least some of the further information about the at least one product or service enables the user to purchase the at least one product or service.
20. The method of claim 15, wherein at least some of the further information about the at least one product or service is displayed as a transparent overlay.
21. The method of claim 20, wherein, when displayed, the overlay abuts at least one edge of a displayable area of the video production.
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