Value-based Tv Advertising Audience Exchange

  • Published: Jul 6, 2017
  • Earliest Priority: Jan 05 2016
  • Family: 2
  • Cited Works: 0
  • Cited by: 1
  • Cites: 7
  • Additional Info: Full text
Abstract

Systems, methods and computer-readable media for a decentralized application system that enables participating parties to automate the buying and selling of TV media units and/or aggregated TV and premium video audiences is described. The value-based TV/premium video media exchange application system allows the participants to interact with the system directly and/or automate transactions and execution between systems, while ensuring proper governance over each participants own rules and economics associated with the transactions, as well as individual campaign constraints and requirements. The decentralized application system significantly lowers current transaction and execution barriers, timing and costs, while providing a highly accountable and trusted system across all of the exchange participants.


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Document History
  • Publication: Jul 6, 2017
  • Application: Jan 5, 2017
    US US 201715399561 A
  • Priority: Jan 5, 2017
    US US 201715399561 A
  • Priority: Jan 5, 2016
    US US 201662274944 P

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